Notes for the people running brand protection.
Operational write-ups for brand owners. Marketplace policy, takedown forensics, and the engineering behind detection. No SEO content farm — pieces ship when there’s something concrete to say.
- ReadMarketplace policy·2026-05-10·7 min read
How counterfeiters use TikTok Shop in 2026
TikTok Shop's product-page architecture lets counterfeit listings hide in plain sight. Here's the seller-handle and listing-image patterns we see, and what brand owners can actually do.
- ReadTakedown forensics·2026-05-10·10 min read
Reading an Amazon Brand Registry rejection email
Brand Registry's rejection emails sound bureaucratic but follow a small, learnable taxonomy. We've categorised 200 of them — here's what each one actually means and how to respond.
- ReadLegal·2026-05-10·8 min read
What § 512(f) means for your DMCA takedown program
Filing a DMCA notice in bad faith isn't just embarrassing — it carries statutory liability. Here's the case law brand-protection programs should actually understand before they file.
- ReadEngineering·2026-05-10·9 min read
Image similarity scoring with CLIP for marketplace listings
How we use OpenAI's CLIP embeddings to catch counterfeits whose listing copy looks innocent but whose photos are exact replicas of the genuine packaging. Architecture + cost trade-offs.