What good brand protection software does, and how Brand Protector does it

We make brand protection software, so read this with that in mind. Every answer below describes what the product does today, and every question is one you can put to any vendor, us included. For side-by-side comparisons, see our alternatives guides for Red Points, MarqVision and BrandShield, and what brand protection software actually costs.

1. Coverage where your buyers actually shop

What to look for. Named surfaces, each with its own scan frequency, instead of one aggregate promise. Ask which surfaces need your credentials, because a surface that never gets connected is a surface nobody is watching.

How Brand Protector does it. It watches 16 surfaces, each named with how often it is scanned. Amazon starts once you connect your seller account and Walmart once you add your API keys; the other surfaces need no additional seller credentials.

2. Signal quality over alert volume

What to look for. A tool that flags everything trains you to ignore it. Ask how it keeps your own listings and authorized resellers out of the queue, whether each finding says why it was flagged, and what the screen shows when a scan fails. An empty inbox should mean nothing was found, never that nothing ran.

How Brand Protector does it. Your own listings, seller accounts and domains, plus the retailers you authorize, go on allowlists the scanners read themselves, so your storefronts and approved merchants stay out of the queue. Each card shows why it was flagged, next to the seller, price and images the scan recorded. A count that could not be measured shows as unavailable instead of zero, and a first check that has not finished never shows as an all-clear. Triage rules can confirm, dismiss or escalate findings automatically, and cases group findings that share a marketplace seller ID, domain registrant or trademark applicant.

3. Evidence a platform can verify

What to look for. Platforms remove what they can verify. Ask what the tool records about each finding, what it hands you when you file, and how long the record of your decisions is kept.

How Brand Protector does it. Every takedown comes with an evidence pack PDF: a cover summary, the evidence details, the notice text, the captured screenshot when one exists, and, once signed, the attestation and the record of the signed attempt. You capture or upload the screenshot from the takedown page. Your workspace activity log is exportable and kept for seven years in a separate archive. More in what goes in an evidence pack.

4. Review and sign-off before a notice goes out

What to look for. Automation should find and prepare, and a person should decide. A notice against a genuine reseller spends credibility with the platform, and a knowingly false DMCA notice carries § 512(f) exposure. Ask who signs, what they see when they sign, and whether any rule or setting can skip that step.

How Brand Protector does it. A team member with signing permission reviews the evidence, confirms the exact listing and signs. No notice leaves Brand Protector before that signature is recorded, and triage rules can never draft or send a takedown. Where the platform requires its own complaint form, the notice is marked prepared, not submitted, until you record that you filed it. More in a takedown is not submitted until somebody sends it.

5. Filing routes that match each platform

What to look for. Every platform has its own intake: an API, an abuse mailbox, or the platform’s own web form. Ask which notices the tool sends itself, which it prepares for you to file, and how its records tell the two apart.

How Brand Protector does it. There are 15 platform-specific notice templates. eBay VeRO notices can go through eBay’s API once your VeRO account is connected; otherwise they are prepared for eBay’s VeRO portal. Registrar abuse reports for lookalike domains go by email where the registrar accepts them that way. Most marketplace programs, including Amazon Brand Registry, Walmart, Etsy and TikTok Shop, take notices on their own forms, so we prepare the notice with a field-by-field guide and you submit it there. For every notice we send, the record says whether it was sent, failed to send or is still uncertain.

6. Checking removals, and catching relists

What to look for. A removed listing can come back. Ask how the tool confirms that a listing is really gone, and what happens when it returns.

How Brand Protector does it. Automatic removal checks depend on the route. For supported sites and listings, we check daily. Some platforms block automated checks; other routes cannot be checked automatically. The notice shows which applies and lets you record the outcome when the platform answers. On routes we can check, the verifier counts a listing as removed only after the listing is gone on two separate checks, so a temporary error page cannot close it early. After removal it re-checks the same address and raises a reappearance if the listing is live again, while a relist on a new listing is picked up by the regular scans as a new detection. Notices that pass our follow-up threshold are flagged as overdue. More on why counterfeit listings come back.

7. MAP monitoring, if you run a policy

What to look for. Prices checked against your own policy on the channels your retailers watch, dated evidence, and enforcement you switch on deliberately.

How Brand Protector does it. MAP monitoring runs daily on US marketplaces: Google Shopping and eBay need no seller-account connection, while Amazon and Walmart need your connected accounts. Each new violation triggers a screenshot capture. Enforcement letters are opt-in, framed as enforcement of your own unilateral policy, and cite only violations whose screenshot was captured. More in how to choose MAP monitoring software.

8. Lookalike domains and trademark filings

What to look for. Early warning, ideally before a lookalike site goes live, and notices routed to the party that can act on them.

How Brand Protector does it. Lookalike domain candidates (typos, swapped and lookalike characters, and new certificates issued for names like yours) are checked daily. Names on your watchlist are checked daily for DNS changes, with an alert when a previously absent name appears. A registration plan ranks the riskiest names and estimates the cost of registering them yourself. A domain takedown goes to the registrar’s abuse desk or, for a copycat store on Shopify, to legal@shopify.com by email for copyright claims after you review and sign. Trademark-only Shopify claims use its trademark form. New USPTO and EUIPO filings that resemble your brand name are swept weekly and flagged for you and your counsel, since opposing a filing is legal work.

9. A price you can read before a sales call

What to look for. A published price, what it includes, and whether filing more costs more.

How Brand Protector does it. The price is $199/mo or $1,499/yr, with every surface on one plan, unlimited team members, and no per-takedown fees or usage minimum. The monthly plan cancels in-app. Custom contracts, dedicated support and SLAs sit outside the published plan, which is worth knowing on day one if you need them.

10. Time to first value

What to look for. Self-serve setup, and results you can judge inside a trial.

How Brand Protector does it. Setup takes about 10 minutes with no sales call. There is no card to start: you add one at the end of setup, and the 7-day trial begins there. Your first checks start as soon as setup finishes, and coverage builds over the first week as each marketplace is swept. Your first 24 hours describes what a first scan should show.

How to run the evaluation

Test on your own brand, not a demo account. Check what the inbox says before the first scan finishes, dismiss a finding and restore it, and take one takedown from finding to signature to see exactly what your signer will see.

Frequently asked questions

Brand Protector is the self-serve option: $199/mo with a 7-day trial. Start a trial or see everything the plan includes.