Solutions · MAP monitoring
Catch every listing advertised below your MAP.
MAP Protector watches advertised prices for your products on Amazon, Walmart, eBay, and Google Shopping — daily, with screenshot evidence — and runs your escalation letters only after you turn them on. Included in the one $199 plan, set up from a CSV in about 15 minutes.
$199/mo or $1,499/yr · 7-day free trial · card upfront, no charge until day 8 · ~10-minute setup
- Advertised prices checked daily against your MAP across 4 US sources: Amazon, Walmart, eBay, Google Shopping
- Every violation captured with a screenshot, price history, seller identity, Buy Box and fulfillment
- Letters only move when you do — funnels ship disabled, and enabling one is an explicit, audited step
What it costs you
What unenforced MAP actually costs.
Your best retailers notice first
The retailers who honor your MAP are the ones watching it. When a discounter sits 20% under for a month with no response, they demand matching — or quietly stop featuring and reordering you.
The advertised price becomes the price
Shoppers anchor on the lowest number Google shows them. Once $18.99 sits next to your $24.99 everywhere, your own channels are the ones that look overpriced — and the margin reset is brand-wide.
Spotty enforcement weakens the policy itself
A MAP policy's strength comes from uniform application. Enforcing only when you happen to notice — or only against sellers you dislike — erodes the very doctrine the policy stands on.
How it works
How it works for MAP.
Three gates stand between setup and a letter: the legal disclaimer you acknowledge, the price list you import, and the funnel you choose to enable.
Acknowledge, then import your price list
First-run starts with the US-market legal disclaimer — nothing sends until someone on your team acknowledges it. Then upload a CSV: sku, name, map_price, plus optional asin, upc and url columns. Bad rows are reported by their Excel line number; good rows import anyway. Manual add and edit work too.
~15-minute setup · CSV or manual entry
We watch advertised prices daily
Daily scans across Amazon, Walmart, eBay and Google Shopping compare each advertised price to the MAP in force that day — promo windows you schedule reprice it and auto-revert when they end. Violations are recorded with a screenshot and a running price history; cures are detected the same way.
4 US sources · evidence captured per violation
Enforce by hand, or arm a funnel
Send escalation letters one at a time from the candidates table — each send individually confirmed — or enable a funnel: awareness → action → consequence, re-checks between letters, a repeat cadence for holdouts, exit after a violation-free run. Every send lands in the enforcement log.
Funnels ship off · every send audited
The machinery
Built like the rest of the product: evidence first.
The same screenshot-and-audit machinery that backs our takedowns, pointed at advertised prices.
Self-serve CSV import
Three required columns — sku, name, map_price — plus optional asin, upc and listing url. Headers are case-insensitive and order-free, prices parse from plain dollars into exact cents, and every bad row is reported with its line number. No concierge onboarding, no sheet handed to a vendor team.
sku · name · map_price (+ asin · upc · url)
Evidence captured at notice time
A violation never reaches a letter without a screenshot. Each one carries the listing URL, the observed price against the MAP in force, a price history of up to 90 observations, and Buy Box, fulfillment and condition where the marketplace exposes them.
Screenshot required before send · 90-point price history
Opt-in violation funnels
Awareness → action → consequence ladders with your delays, a repeat-last cadence for holdouts, per-seller exemptions, and exit after a violation-free run — optional thank-you letter on the way out. Funnels ship disabled; enabling one is an explicit, audited action by your team.
Disabled by default · separate authorized + unauthorized ladders
Promo windows that can't false-positive
Schedule a product group with a percent-off or fixed promo MAP and a start/end window. While it's active, the price you blessed is the MAP we enforce against; when it ends, the original MAP is back by construction — there's no state to forget to flip. Overlapping promos resolve to the lowest approved price.
Percent or fixed-price modifiers · auto-revert
Cross-linked to your other detections
MAP sellers live in the same workspace as your counterfeit and unauthorized-seller detections, checked against the same seller allowlists. When a below-MAP listing is actually a counterfeit problem, you find out on the violation — not three tools later.
Same workspace as counterfeit + seller coverage
Honest seller-email coverage
Seller emails come from automated storefront cross-referencing — no human investigation team, and we don't pretend otherwise. The dashboard tells you exactly what it can reach: “email on file for N of M violators.” Each address records where it came from.
Automated lookup · coverage labeled, not implied
The honest part
MAP is a US-market practice. The product enforces that.
Minimum advertised price enforcement in the United States rests on the Colgate doctrine: a unilateral policy you adopt, announce, and apply uniformly — choosing who you do business with. It isn't a contract sellers breach, it isn't IP infringement, and a below-MAP price isn't “illegal” — so our seeded letters never say any of those things. Sellers with no relationship to you get unauthorized-reseller framing, not “you violated our policy.” None of this is legal advice: the policy itself is yours, and it deserves counsel's review.
In the UK and EU, resale price maintenance is per-se illegal — the UK's CMA has fined brands for it and has called out price-monitoring software used to police resellers as an aggravating factor. So MAP Protector monitors US marketplace sources only, and enforcement automation is structurally unavailable for non-US sources. That's a product guarantee, not a settings default.
Two more limits, said plainly: we monitor advertised prices, not cart or checkout prices — that's what a MAP policy governs, and it's all we'll claim. And coverage is 4 sources — Amazon, Walmart, eBay, Google Shopping — not the “77+ retail sites” the category likes to advertise. Custom watch URLs are on the roadmap.
Versus the field
Versus the dedicated MAP vendors.
| Brand Protector | Dedicated MAP-monitoring vendors | |
|---|---|---|
| Price | Included in the $199/mo plan — same bill as counterfeit, seller, and domain coverage | Quote-only — typically its own annual contract |
| Setup | Self-serve CSV import, ~15 minutes, no sales call | Concierge onboarding — your sheet, their team, their timeline |
| Coverage claims | 4 US sources, stated exactly: Amazon, Walmart, eBay, Google Shopping | Large retail-site counts (50–500+ advertised) |
| Enforcement automation | Opt-in funnels — disabled by default, every send logged and audited | Varies — often managed enforcement on your behalf |
| Brand-protection context | Violators cross-linked to counterfeit + unauthorized-seller detections | MAP only — pricing data without the counterfeit picture |
The MAP-monitoring category sells by sales-led quote — no vendor we know of publishes a price page — so their column describes the typical structure rather than a sticker.
Objections, welcome
Questions, answered straight.
- Is MAP enforcement legal?
- In the United States, generally yes — when it's run as a unilateral policy under the Colgate doctrine: you announce your policy, apply it uniformly, and choose who you do business with. It is not a contract sellers breach, and a below-MAP price is not illegal — our letters are written to respect both points. In the UK and EU the answer flips: resale price maintenance is per-se illegal there, which is why MAP Protector covers US sources only and offers no enforcement outside them. None of this is legal advice — have counsel review your MAP policy itself.
- Do you check cart or checkout prices?
- No — advertised prices only. That's not a gap, it's the definition: a MAP policy governs the price a seller advertises, not the price a buyer ultimately pays at checkout. Cart-price tracking would overreach the policy and produce violations you couldn't act on. Every observation we record is an advertised price, timestamped, with a screenshot.
- Which sites do you actually monitor?
- Four US sources: Amazon, Walmart, eBay, and Google Shopping — scanned daily. We won't advertise a 77-retail-sites number; custom watch URLs for additional sites are on the roadmap. If most of your MAP problem lives on the big US marketplaces — for most brands it does — this is the coverage that matters.
- Will enforcement letters send without my approval?
- No. Three separate gates: the module sends nothing until your team acknowledges the US-market legal disclaimer; funnels ship disabled, and turning one on is an explicit, audited action; and manual sends each require confirmation. Once a funnel is on, it does exactly what you configured — letters, delays, exits — and writes every send to the enforcement log.
- Can you tell me who's behind a violating storefront?
- We do what automation honestly can: cross-reference the storefront's published business information for a contact email, and label the coverage precisely — the dashboard shows email on file for N of M violators, and each address records its source. We don't run a human investigation team, and we won't imply near-total unmasking the way OSINT-backed services do. For sellers worth pursuing further, the evidence trail gives your counsel a running start.
- I run sales — will my own promotions show up as violations?
- Not if you schedule them. Product groups reprice MAP for a window — a percentage off or a fixed promo price, with a start and end date. While the window is active, the price you blessed is the MAP we enforce against; when it ends, the original MAP is back automatically. Overlapping promos resolve to the lowest price you approved, so a sale you authorized is never flagged.
Know every below-MAP price by tomorrow morning.
Acknowledge the disclaimer, import your price list, and the next daily scan does the rest. Nothing sends until you say so.
7-day free trial · card required, no charge until day 8 · cancel in-app