Solutions · Unauthorized sellers
Find every unauthorized seller trading on your brand.
Grey-market sellers undercut your MAP, take your Buy Box, and strain your retail relationships. Brand Protector watches 14 surfaces, knows exactly which sellers you've authorised, and flags everyone else — with the evidence to act.
$199/mo or $1,499/yr · 7-day free trial · card upfront, no charge until day 8 · ~10-minute setup
- Seller allowlists across Amazon, eBay, Walmart, Etsy, TikTok Shop, and more
- Scoring that adapts to how you actually distribute — sole seller, authorised resellers, or open marketplace
- Honest calls: “investigate” when resale is lawful, “file” when it isn't
What it costs you
What grey-market sellers actually cost.
MAP erosion that spreads
One seller at 20% under MAP doesn't stay one seller. Your authorised retailers see the price, demand matching — or quietly stop reordering.
A Buy Box you're funding
On Amazon, the cheapest credible offer wins the Buy Box. When that's a grey-market seller on your own ASIN, your ad spend converts for them.
Warranty and support blowback
Grey-market units arrive stale, repackaged, or out of region. The buyer doesn't blame the seller — they blame the brand, in a review you keep.
How it works
How it works for seller control.
Declare how you distribute once; the system calibrates everything else to it.
Declare your distribution model
Sole seller? Authorised resellers? Open marketplace? Tell us once and load your seller allowlists per marketplace. Scoring, urgency, and recommended actions all calibrate to your reality. First scan starts at activation.
~10-minute setup · first results in ~30 min
We flag everyone off-list
Nightly marketplace scans surface every seller trading on your brand who isn't on your allowlist — storefront name, offer price, and Buy Box status captured at detection time. Full coverage lands with the first overnight scan.
14 surfaces · price + Buy Box evidence captured
Investigate, then act — your call
Each detection arrives with a recommendation matched to your model: file on sole-seller violations, investigate-then-file for off-list resellers, investigate-only where resale is lawful. The evidence pack works for takedowns and for distributor enforcement alike.
Model-matched recommendations · PDF evidence packs
The machinery
Distribution-aware, not one-size-fits-all.
The same off-list seller means something different to a sole-seller brand than to an open-marketplace one. The scoring knows the difference.
Distribution-model-aware scoring
Sole-seller brands see “unauthorised — file takedown.” Authorised-reseller brands see “likely unauthorised resale — investigate, then file if confirmed.” Open-marketplace brands see “investigate” — because a brand-name listing alone isn't infringement, and the product won't pretend it is.
sole_seller · authorised_resellers · open_marketplace
Seller allowlists, per marketplace
Amazon merchant tokens and storefront names, plus seller-ID and store-name allowlists for eBay, Walmart, Etsy, TikTok Shop, AliExpress, Temu, and Shein. You maintain the list; we flag everything off it.
8 marketplaces with ID + storefront allowlists
Hijacker and Buy Box detection
A seller who isn't you on your own ASIN is flagged at highest urgency — higher still when they're winning the Buy Box, because that's live revenue diversion, not a hypothetical.
Highest-urgency tier · Buy Box winner flagged
Evidence that works beyond takedowns
Storefront identity, offer price, screenshots, and an archived page copy — bundled into a PDF evidence pack. File a takedown where there's infringement; hand the file to your distributor or counsel where it's a contracts problem.
Price captured · screenshots · archived copy · PDF
The honest part
Resale isn't always infringement — and we say so.
Under the first-sale doctrine, buying genuine goods and reselling them is generally lawful — even at prices that wreck your MAP. A brand-name listing on an open marketplace is not, by itself, infringement. Brand Protector's own scoring says exactly that: those detections arrive marked investigate, not file takedown.
What is actionable: counterfeits, hijacked listings shipping something other than your product, materially different goods, and trademark misuse in storefront names. For advertised pricing itself, the companion MAP Protector module monitors US marketplaces against your MAP list and sends unilateral-policy letters you control — while anything resting on your distribution agreements stays yours to enforce, with our evidence pack attached. We also don't run test buys (it's on the roadmap), so physical verification of suspect units still needs a human with a credit card.
Versus the field
Versus the enterprise suites.
| Brand Protector | Red Points · MarqVision · BrandShield | |
|---|---|---|
| Price | $199/mo or $1,499/yr, public pricing | Typically $10k+/yr (estimated) — 10–50× more |
| Buying process | Self-serve — no sales call, cancel anytime | Sales-led demos, quotes, annual minimums |
| Time to first result | ~10-minute setup, first results in ~30 minutes | Onboarding measured in weeks |
| Test-buy verification | Not offered yet — on the roadmap | Often included at enterprise tier |
Enterprise pricing estimated — none of the three publishes a price page. Full feature-by-feature breakdowns: /compare.
Disclosed proof · the founder’s own brand
The first deployment is Wuffes — a pet-supplement brand on Amazon US, run by the same founder (we tell you that up front). Brand Protector was built inside it; in its first 30 days there it filed 47 takedowns and 38 listings came down. Read the case study →
Objections, welcome
Questions, answered straight.
- Is it actually illegal for someone to resell my products?
- Usually not, by itself — the first-sale doctrine protects resale of genuine goods, and we won't tell you otherwise. What's actionable is everything around it: counterfeits, hijacked listings shipping something else, materially different or expired goods, and trademark misuse in storefront names. Brand Protector separates the two so you act where you can win.
- Is this MAP enforcement software?
- This page is the seller-detection half: every off-list seller found, with offer price, storefront, and Buy Box status captured as evidence. The pricing half is MAP Protector, included in the same plan — advertised prices monitored daily against your MAP list on Amazon, Walmart, eBay, and Google Shopping, with opt-in escalation letters under unilateral-policy framing (see /solutions/map-monitoring). US marketplaces only — resale price maintenance is illegal in the UK and EU, so we don't offer enforcement there — and we never reprice listings.
- How do you know which sellers are authorized?
- You tell us, and you stay in control. Allowlists per marketplace hold your own accounts and your authorised sellers — merchant tokens and storefront names on Amazon, seller IDs and store names on eBay, Walmart, Etsy, TikTok Shop, AliExpress, Temu, and Shein. Anyone off the list is flagged; update the list and the scoring follows.
- Can you tell me who's actually behind a grey-market storefront?
- We capture what the marketplace exposes: storefront name, seller ID, offer price, and that seller's listing history across your detections. We don't run test buys or off-platform investigations (test buys are on the roadmap) — for sellers worth unmasking, the evidence pack gives your counsel or distributor a running start.
- What can I actually get taken down?
- Hijacked listings on your own ASINs, counterfeit listings, and storefronts misusing your trademark — each with a pre-filled, platform-specific notice. Every filing passes a triple gate (AI confirmation, your review, sworn attestation), so you never bulk-fire takedowns at lawful resellers and burn your standing with the platforms.
See every seller on your brand by tomorrow morning.
Declare your distribution model, load your allowlists, and the first overnight scan maps the rest.
7-day free trial · card required, no charge until day 8 · cancel in-app