Comparison · Brand Protector vs Red Points
Brand Protector vs Red Points.
Red Points is the established enterprise option. Brand Protector is the option for brands who can't justify $10k+/yr enterprise contracts but still need real takedown automation. If you're a $5M-$50M-revenue brand running brand protection on the founder's nights and weekends, this is the comparison that matters.
Brand Protector
This siteBrand protection for brands.
$199/mo or $1,499/yr · 3-day free trial · self-serve
Red Points
Enterprise brand-protection platform — Barcelona-founded, multi-region, sales-led.
Enterprise pricing — typically $10k+/yr (estimated, no public price page) · annual contracts
| Feature | Brand Protector | Red Points |
|---|---|---|
| Pricing | ||
| Public price | Yes$199/mo or $1,499/yr · /pricing | NoSales quote only |
| Free trial | Yes3-day trial, no card charged | — |
| Self-serve signup | Yes | NoSales-led |
| Annual contract required | NoMonthly or annual, cancel anytime | YesAnnual minimum standard |
| Detection coverage | ||
| Marketplace breadth | Partial14 surfaces — Amazon, eBay, Walmart, Etsy, AliExpress, TikTok Shop, Temu, Shein, Google Shopping, lookalike domains, USPTO + EUIPO, AI shopping tools | Yes100+ marketplaces, extensive APAC + LATAM |
| Image-similarity scoring | YesCLIP-based, per-tenant brand asset uploads | YesProprietary image recognition |
| AI shopping-tool monitoring | YesChatGPT, Claude, Perplexity, Gemini | — |
| Lookalike domain prediction | YesDaily DNS resolution + alerts on registration | Yes |
| Trademark filing monitoring | YesUSPTO + EUIPO | Yes |
| Takedown automation | ||
| Pre-filled takedown notices | Yes14 platform-specific templates | Yes |
| Triple-validation gate | YesAI confirm + human review + admin attestation with retyped identifier | — |
| Test-buy authentication | NoOn the roadmap; not shipped yet | YesIncluded in service |
| Reappearance detection | YesNightly verifier-job re-checks succeeded takedowns | Yes |
| Counter-takedown automation | NoOn the roadmap; design doc public | — |
| Compliance | ||
| Audit-log immutability | YesGCS Object Lock, 7-year retention | — |
| GDPR self-serve (Art. 15 + 17) | YesIn-product, no support ticket | — |
| SOC 2 Type 2 | NoEngagement underway | Yes |
| Public security overview | Yes/security — 5-layer isolation model documented | Partial |
| Public DPA | Yes/dpa — auto-applies on signup | Yes |
| Workflow | ||
| Slack triage integration | YesPer-tenant install with action buttons | Yes |
| Browser extension | YesChrome MV3 — right-click any URL into the inbox | Yes |
| Outbound webhooks | YesHMAC-signed, SSRF-guarded | Yes |
| Public REST API | PartialPersonal tokens for extension; broader API in early access | Yes |
| Account management | NoSelf-serve only | YesDedicated CSM at enterprise tier |
Where Red Points wins
- 100+ marketplace coverage including extensive APAC + LATAM (Mercado Libre, Coupang, JD.com, etc.) — Brand Protector has 14 surfaces today, all US/EU-focused
- Test-buy authentication service included — physical purchase verification of suspect listings, with photo evidence + chain of custody
- Dedicated account management — quarterly business reviews, structured escalation, named CSM
- Decade+ of operational maturity — established marketplace relationships, well-tuned detection models, large customer base
- Multi-region: full European, APAC, and LATAM marketplace coverage with localised takedown templates
- Customer logos: Lacoste, Vans, Decathlon, others — established enterprise reference customers
Where Brand Protector wins
- Self-serve onboarding — sign up + first scan in 30 minutes; no sales call required
- $199/mo or $1,499/yr — 10-50× cheaper than typical enterprise quotes; designed for $1M-$50M revenue brands
- Triple-validation takedown gate — three independent gates (AI confirm, human review, admin attestation with retyped identifier) — load-bearing for § 512(f) bad-faith liability defence
- Engineering transparency — public roadmap, public design docs, security architecture published at /security
- Same-day shipping cadence — small team, public CHANGELOG; recently shipped 17 PRs in a single working day
- GCS Object Lock for the audit log — 7-year immutable retention, structurally enforced rather than policy-only
- GDPR Article 15 + 17 self-serve — workspace data export + audit-log pseudonymisation in-product, no support ticket needed
Comparison reflects publicly-available information as of May 2026. If we’ve got something wrong, email hello@brandprotector.io and we’ll fix it.
Try Brand Protector for three days.
Self-serve onboarding, no sales call required. First scan runs the same night.