Comparison · Brand Protector vs Red Points
Brand Protector vs Red Points.
Red Points is the established enterprise option. Brand Protector is the option for brands who can't justify $10k+/yr enterprise contracts but still need real, legally-defensible takedown automation: self-serve, no sales cycle, and you approve every filing.
Brand Protector
This siteBrand protection for brands.
$199/mo or $1,499/yr · 7-day free trial · self-serve
Red Points
Enterprise brand-protection platform: Barcelona-founded, multi-region, sales-led.
Enterprise pricing: typically $10k+/yr (estimated, no public price page) · annual contracts
| Feature | Brand Protector | Red Points |
|---|---|---|
| Pricing | ||
| Public price | Yes$199/mo or $1,499/yr · /pricing | NoSales quote only |
| Free trial | Yes7 days free · card at the end of setup · no charge until day 8 | Not published |
| Self-serve signup | Yes | NoSales-led |
| Annual contract required | NoMonthly available: cancel anytime; annual optional, billed upfront | YesAnnual minimum standard |
| Detection coverage | ||
| Marketplace breadth | Partial16 surfaces across the US, UK and India: Amazon (US · UK · India), eBay, Walmart, Etsy, AliExpress, Flipkart, Meesho, TikTok Shop, Temu, Shein, Google Shopping, Google search results, lookalike domains, USPTO + EUIPO, AI shopping tools, cross-listing image clustering. No public competitor names an Indian marketplace list; Red Points' published country add-on is China | Yes100+ marketplaces, extensive APAC + LATAM |
| Whole-image comparison | PartialCLIP comparison when computed; reviewer-only, not a counterfeit detector | YesProprietary image recognition |
| AI shopping-tool monitoring | YesCurrently Claude and Gemini, swept weekly | Not published |
| Lookalike domain prediction | YesDaily DNS resolution + alerts on registration | Yes |
| Trademark filing monitoring | YesUSPTO + EUIPO | Yes |
| Takedown automation | ||
| Pre-filled takedown notices | Yes15 platform-specific templates | Yes |
| Human review gate | YesYour review + your sign-off on the exact listing | Not published |
| Test-buy authentication | NoOn the roadmap; not shipped yet | YesIncluded in service |
| Reappearance detection | YesNightly verifier-job re-checks succeeded takedowns | Yes |
| Counter-takedown automation | NoOn the roadmap; not shipped yet | Not published |
| Compliance | ||
| Audit-log retention | Yes7 years, in a separate archive | Not published |
| GDPR export (Art. 15) and deletion (Art. 17) | YesExport is in-product, no support ticket. Workspace deletion and pseudonymizing one individual's audit rows are on request | Not published |
| SOC 2 Type 2 | NoEngagement underway | Yes |
| Public security overview | Yes/security: 5-layer isolation model documented | Partial |
| Public DPA | Yes/dpa: auto-applies on signup | Yes |
| Workflow | ||
| Slack triage integration | YesPer-tenant install with action buttons | Yes |
| Outbound webhooks | YesHMAC-signed, SSRF-guarded | Yes |
| Public REST API | PartialBroader API in early access | Yes |
| Account management | NoSelf-serve only | YesDedicated CSM at enterprise tier |
Where Red Points wins
- 100+ marketplace coverage including extensive APAC + LATAM (Mercado Libre, Coupang, JD.com, etc.); Brand Protector has 16 surfaces today, across the US, UK and India
- Test-buy authentication service included: physical purchase verification of suspect listings, with photo evidence + chain of custody
- Dedicated account management: quarterly business reviews, structured escalation, named CSM
- Decade+ of operational maturity: established marketplace relationships, well-tuned detection models, large customer base
- Multi-region: full European, APAC, and LATAM marketplace coverage with localized takedown templates
- Customer logos: Lacoste, Vans, Decathlon, others (established enterprise reference customers)
Where Brand Protector wins
- Self-serve onboarding: sign up + first scan in 30 minutes; no sales call required
- $199/mo or $1,499/yr, about 4–7× cheaper than typical enterprise quotes (estimated); designed for $1M-$50M revenue brands
- Human review gate: nothing is filed until your team reviews the evidence and signs off on the exact listing; load-bearing for § 512(f) bad-faith liability defense
- Security architecture in the open: the five-layer tenant-isolation model is published at /security; no NDA or sales call to read it
- Run in production by its founder's own consumer brand: the Wuffes deployment is disclosed up front, with the case study public at /customers/wuffes
- Audit log kept for seven years in a separate archive
- GDPR Article 15 self-serve: full workspace data export in-product, no support ticket needed; Article 17 workspace deletion and individual audit-row pseudonymization on request
Comparison reflects publicly-available information as of May 2026. If we’ve got something wrong, email hello@brandprotector.io and we’ll fix it.
Try Brand Protector free for 7 days.
Self-serve setup in about ten minutes, no sales call. Your first scan starts at activation, and first results arrive in about 30 minutes. No charge until day 8.
Free 7-day trial · no card to start (you add it at the end of the ~10-minute setup, and the trial begins there) · cancel in-app